AstraZeneca is a global, innovation-driven, integrated biopharmaceutical company.
Increased awareness of AstraZeneca's expertise in cancer. Being a natural support for patients, families and physicians before, during and after the acute treatment phase.
A design concept with the patient in focus. With a new structure of content that better reflects each area for useful and helpful information. Each head area has it’s own color to simplify and make it clearer for both patients, families and physicians.
Some guidelines to assist you in ensuring the correct Cancer corporate identity.
The corporate color system reflects a rich, dynamic, multi-dimensional Cancer.
Logotype (Our most distinguishing visual characteristic)
Typography is part of the brand. Century Gothic typeface provides a calm and harmonious impression.
The motif should give a feeling of authentic people, visualising integrity and confidence, add closeness using a close up picture, express a warm and open feeling, be alive and in full color as well as showing diversity.
Graphic visual representations of information.
This is the start page for Cancer for consumers.
Different colors make it easier to choose the right category.
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