The annual report describes the group's performance during the year and includes a review of PostNord’s operations, market conditions and the group's strategy and goal. A sustainability report is an organizational report that gives information about economic, environmental, social and governance performance.
PostNord asked us to renew the online annual and sustainability reports with implementation of the new blue color branding, with a clarification of the newly joined forces with Swedish Posten, Danish Post, Stralfors = is PostNord Logistics.
The goal was to clearly reflect PostNord activity in a simple, usable way.
A clarification that PostNord had joined forces with Swedish Posten , Danish Post, Stralfors = is PostNord Logistics through links, with the logos returning at the end of the page in the footer to tie it up.
The site is designed with focus on user experience and readability. A clear structured left navigation, clearer links to the financial report and sustainability report in PDF format available for all to read. One long side to accomplish this with clear bounding box in color and clear headings and added text level.
The visual identity for Post North Logistics based on PostNord existing design but developed when the brand goes from a holding company identity into a visible business identity.
The corporate color system reflects a rich, dynamic, multi-dimensional Post North Logistics.
Logotype (Our most distinguishing visual characteristic).
Typography is part of the brand.
A picture is worth a thousand words, and mood boards are a great tool to create that picture for your client.
Graphic visual representations of information.
What a tablet responsive website looks like.
To summarize the printed annual report, we chose to put all the information right on the home page to get a better view.
Focus on results to get a better view of the annual report.