Thomas Krajewski

Creative Design & Art Direction

PostNord
PostNord — Annual Report and Sustainability Report 2012

Annual Report and Sustainability Report 2012

The annual report describes the group's performance during the year and includes a review of PostNord’s operations, market conditions and the group's strategy and goal. A sustainability report is an organizational report that gives information about economic, environmental, social and governance performance.

 

The Brief

PostNord asked us to renew the online annual and sustainability reports with implementation of the new blue color branding, with a clarification of the newly joined forces with Swedish Posten, Danish Post, Stralfors = is PostNord Logistics.
The goal was to clearly reflect PostNord activity in a simple, usable way.

The Solution

A clarification that PostNord had joined forces with Swedish Posten , Danish Post, Stralfors = is PostNord Logistics through links, with the logos returning at the end of the page in the footer to tie it up.

The site is designed with focus on user experience and readability. A clear structured left navigation, clearer links to the financial report and sustainability report in PDF format available for all to read. One long side to accomplish this with clear bounding box in color and clear headings and added text level.

 

Corporate Brand manual, guidelines

Corporate Brand manual, guidelines

The visual identity for Post North Logistics based on PostNord existing design but developed when the brand goes from a holding company identity into a visible business identity.

 

Color palette

Color palette

The corporate color system reflects a rich, dynamic, multi-dimensional Post North Logistics.

 

Typography & Logotype

Typography & Logotype

Logotype (Our most distinguishing visual characteristic).
Typography is part of the brand.

 

Mood Board

Mood Board

A picture is worth a thousand words, and mood boards are a great tool to create that picture for your client.

 

Icons and Infographic

Icons and Infographic

Graphic visual representations of information.

 

How it Looks on Tablets

How it Looks on Tablets

What a tablet responsive website looks like.

 

PostNord - summarize the printed annual report

View of Start page

To summarize the printed annual report, we chose to put all the information right on the home page to get a better view.

 

PostNord - Focus on results

View of Start page

Focus on results to get a better view of the annual report.

 

PostNord - View of financial sub page

View of financial sub page

 

PostNord - View of sustainability report start page

View of sustainability report page

 

PostNord - View of sustainability report sub page

View of sustainability report sub page

 

  • Role: Creative Art Director, UX, UI Designer
  • Client: Postnord
  • Agency: Hallvarsson & Halvarsson
  • Year: 2012
  • Type: H2H, B2B, B2C
 
Honors & Awards symbol Honors & Awards
Post Nord received a Bronze Stevie Award
August 2013

Bronze to Post Nord for Best Annual Report 2012
Post Nord Annual Report and Sustainability Report 2012

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