Thomas Krajewski

Creative Design & Art Direction


Svenska Cellulosa Aktiebolaget

SCA is one of Sweden’s largest companies and well known for their high ambitions in digital corporate communications. In 2013, they launched an updated web platform and some 20 websites including a new corporate website. Graphic design – 3 skins. Responsive website based on EpiServer.


The Brief. The Solution for SCA

The Brief

A new site and digital profile for SCA with the goal to raise the brand products and clarification of the SCA brand as one of the leaders in personal hygiene products.

The Solution

A responsive site with a new graphic digital profile to increase availability online, With focus on clarifying the SCA brand as a leader in personal hygiene products worldwide we intertwined all SCA's sites as a portal to all of SCA's global and product sites.


SCA Corporate Brand manual, guidelines

Corporate Brand manual, guidelines

Some guidelines to assist you in ensuring the correct SCA corporate identity.


SCA Color palette

Color palette

The corporate color system reflects a rich, dynamic, multi-dimensional SCA.


SCA Logotype & Typography

Logotype & Typography

Logotype (Our most distinguishing visual characteristic)

Typography is part of the brand.
Droid Sans is a humanist sans serif typeface. It was designed with an upright stress, open forms and a neutral, yet friendly appearance and it was optimized for user interfaces and to be comfortable for reading on a mobile handset in menus, web browser and other screen text.


Mood Board

The motif should give a feeling of authentic people, visualising integrity and confidence, add closeness using a close up picture, express a warm and open feeling, be alive and in full color as well as showing diversity.


Icons and Infographic

Graphic visual representations of information.


How it Looks on Mobile and Tablets

What a mobile and tablet responsive website looks like.


Overview of Start page

Showing som details.


Overview of Ordinary page

Improving the left navigation and using that in the bottom of pages.


  • Role: Creative Art Director, UX, UI Designer
  • Client: SCA
  • Agency: Hallvarsson & Halvarsson
  • Year: 2012
  • Type: H2H, B2B, B2C
Honors & Awards symbol Honors & Awards
SCA received a Gold Stevie Award
August 2013

Gold to SCA for their Corporate website
SCA Corporate website - Consumer Products - Non-Durables

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